Where it started
While gaining experience in the fashion industry by guiding several clothing brands, 7SQR’s owner Margje van Loon discovered a gap between the traditional high-end suit brands and the casual clothing brands. There were no comfortable, affordable suits which could be worn on every occasion. Why not?
With that question in mind, Margje started researching and developing. Combining different styles, techniques and fabrics, slowly coming towards a way to fill the gap. And after many months – if not years – of improving on quality, comfort and style, by the end of 2018 7SQR officially launched their first collection which filled this gap.
For those lucky bastards out there.
The fingers crossed logo of 7SQR is an ode to the lucky bastards. We exist for those who feel lucky. For those who make stuff happen, because they feel they can. Moreover, the crossed fingers are a sign of not always playing by the rules. Hold those fingers crossed and you’re allowed to bend the rules.
Be daring. Be a rule-bender. Allow yourself to feel lucky and live by it.
Wear it on every occasion. At any time.
Imagine: you get up and get dressed. You go to work, followed by a friday afternoon drink. You dine with a good friend and end your evening at a twenty-five year anniversary of some close relatives.
Imagine you can do all of the above in the same suit. Casual, chic, business and private overlap effortlessly with the help of 7SQR’s ultimate combination of great comfort and a classy appearance.
The D-Suit, short for ‘Different Suit’, is a knitted, 24/7 wearable, comfortable & mixable suit, that has nothing to do with a normal woven suit.
As this suit can be worn in many different ways, 7SQR has developed shirts, sweats, t-shirts & outerwear jackets to compliment the collection. Fresh & technical styles with warm natural fabrics, perfect to combine chic with casual.
The AIR-Suit is a complete and unique, free-motion suit. It is made out of technical materials which are lightweight, anti-wrinkle and water repellent. The air-suit allows you to feel more comfortable and move more freely than you ever did before in a suit.
Its unique features are topped by the straps in the back of the jacket, allowing you to wear the AIR-Suit as a backpack on the go.
The assumption that durable, high-quality clothing has an extremely high price tag is nonsense. We create our clothing from responsible materials which last long and stay beautiful over time. No cheap, fast fashion, which causes a lot of waste. But also no overpriced suits of overrated brands. Just sustainable, affordable, wearable clothing which you can use for a long time to come.
That’s what we call responsible fashion.